Bosha Design Brochure Questionnaire

Answering the questions on the worksheet will effectively build the skeleton for your creative brief. The information gathered in the discovery process (client survey, research, interviews) will provide you with the answers.

NOTE: This form will not save your answers if you need to load a new page. If you are unable to complete all the questions in one sitting, feel free to submit what you have and complete the balance when convenient.

Your Name:
Your Title:
Your Email:
Project Name:
 
project summary
 
1.What is the single purpose of the brochure?
 
 
2.What are the secondary goals of the brochure?
 
 
3.What are the long-term goals?
 
 
audience profile
Profile the target audience. Provide enough detail to enhance everyone's understanding of your the audience. Include some user demographic information. Your goal with this section is to answer the following:
 
1.Who is the target?
 
 
2.What do they care about?
 
 
3.Choose a typical user and profile in detail. Include occupation, age range, gender, and any other relevant information. Profile more than one if applicable.
 
 
perception/tone/guidelines
 
1.How do you want your target audience to respond to your brochure?
 
 
2.What does the target audience currently think and feel about the company?
 
 
3.What are some specific visual goals the site should convey? Will you supply the art and photographs?
 
 
communication strategy
 
1.What is the overall message you are trying to convey to your target audience? For example: cost-effective, secure, reliable, efficient, etc.
 
 
2.How will you convey the overall message? For example: effective messaging through copy, directed path towards goal, specific offer on homepage, etc.
 
 
3.How will you measure the success of the brochure?
 
 
4.What are the key reasons why the target user chooses your company's products and/or services? (cost, service, value, etc.)
 
 
competitive positioning
 
1.How you are different from your competition and the factors which will make you a success?
 
 
2.How is your company different from your competition?
 
 
3.What specifically sets you apart from your competition?.
 
 
4.Name some of your competitors
 
 
additional notes/comments
 
 
 
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