Bosha Design | Web Questionnaire

Client input is the foundation upon which successful Web sites are built. This questionnaire will help you articulate and identify the overall goal of your site redesign, including specific questions regarding message, audience, content, look and feel, and functionality. Each key decision maker should fill out the questionnaire and add notes or comments.

NOTE: This form will not save your answers if you need to load a new page. If you are unable to complete all the questions in one sitting, feel free to submit what you have and complete the balance when convenient.

Your Name:

Your Title:

Your Email Address:

Project Name:


general information

1.	Who are the primary contacts from your organization and who has final approval on the project? Please list names, titles, email addresses and phone numbers.


2.	What is your intended launch date for the new site? Are there any outside considerations that may affect the schedule (e.g., PR launch, tradeshow, annual report, etc.)?


3.	Can this project be divided into phases in order to accommodate budget and timing constraints?


current site

1.	What specific areas of your current site do you feel are successful? Why are they successful?


2.	What shortcomings exist with the current site and what would you change on the site?


3.	Have you conducted usability tests on your current site? Please include any reports or findings.


reasons for redesign

1.	What are the main reasons you are redesigning your site? (New business model, outdated site, different audience etc.)


2.	What are your primary online business objectives with the site redesign?


3.	What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?


audience/desired action

1.	Describe a typical user coming to your site. How often is the user online and what do they generally use Web for? (Supply as much detail as possible in profiling your target user and what Web experience they are looking for.)


2.	What is the primary "action" the user should take when coming to your site? (purchase, become a member, search for information, etc.)


3.	What are the key reasons why the target user chooses your company's products and/or services? (cost, service, value, etc.)


4.	How many people (as far as you can tell) access your site on a daily, weekly or monthly basis? How do you measure usage? Do you forecast usage to increase over the next year and by how much?


perception

1.	Use a few adjectives to describe how the user should perceive the new site. (Ex: prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, etc.)


2.	How is your company currently perceived offline? Please provide any collateral material.


3.	How does your company differentiate itself from competitors? Do you think your current audience differentiates you form your competition? Please list competitor URLs.


4.	List any URLs of site you find compelling. What specifically do you like about these sites?


technology

1.	Are there specific technologies (Flash, DHTML, JavaScript, Real Audio, etc.) you would like to use in the site? If so, how will they enhance the user experience?


2.	Will you have database functionality (dynamic content generation, search capabilities, personalization/log-in, etc.)? Do you already have a database in place? Please describe in detail, including specific information regarding existing programs and software.


3.	Will you have a need for secured transactions (e-commerce)? Do you already offer transactions online?


4.	Will you require other specific programming needs (personalization, search capability)?


marketing/updating

1.	How do most people find out about your current Web site? What methods of distributing the URL already exist within the company?


2.	Briefly, what are your short-term marketing plans (Specifically for the site redesign and the 12 months following launch)?


3.	Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.


4.	How will you keep the site updated? If so, how much? Who is responsible for updating and providing content?


additional notes/comments